Our coaching crew has logged serious hours under the bar and on the platform. They've competed, they've won, they've failed, and they've learned what actually works versus what just sounds good on paper.
Marcus Halvorn
Founder & Lead Strength Coach
Been lifting for 18 years, coaching for 12. Hit a 2200lb total in competition and helped over 300 athletes reach their first meet. I don't do cookie-cutter programs - your body tells its own story.
Sarah Chen
Olympic Lifting Specialist
Former national team member who competed at Pan Ams. Now I spend my time fixing everyone's third pull and teaching people that speed matters more than they think. Your technique's probably worse than you believe, but we'll fix it.
Jamal Roberts
Athletic Performance Coach
Played college football then spent 6 years working with pro athletes. If you need to jump higher, run faster, or hit harder, I've got the playbook. We'll test everything, track everything, and improve everything.
Emma Kowalski
Strength & Conditioning Coach
Came up through CrossFit before finding my real passion in pure strength work. I love working with people who think they can't get strong - then proving them wrong. Your limiting belief is usually just bad programming.
Dr. Priya Malhotra
Sports Nutritionist
PhD in nutritional science but I promise I won't bore you with textbook stuff. I've worked with everyone from desk workers to national-level athletes. Food isn't the enemy - eating like an idiot is.
Viktor Petrov
Powerlifting & Technique Coach
Trained in Eastern Europe's old-school system before moving to Canada. I'm all about the fundamentals - you can't build a skyscraper on a cracked foundation. Let's fix your squat depth first, then worry about maxing out.
